Habanos to launch new cigars

 

NEWS FROM HABANOS s.a Date:07.07.06

New Montecristo Petit Edmundo will be released in 2007 size 52 ring by 102mm

Habanos s.a, announced that a launching of a new line with Cuban Maduro wrapper within the Cohiba brand will occur next year. The statement was made in the Annual Marketing Meeting held by the Co. and its Exclusive Distributors from 26 -28 of June in Havana city. This announcement means the creation of a third line in its flagship brand, after the Classic and Siglo 1492 Lines. Habanos s.a. has been working in this project for more than five years as well as for Cohiba Behike.

Cuban Maduro Wrapper is obtained through a natural fermentation process undergoing an ageing of two years minimum - as Habanos s.a. clearly pointed out. Unlike other Maduro wrappers from other origins, that include artificial processes to force the colour of the wrappers, the process for obtaining Cuban Maduro Wrappers is 100% natural. (see pictures above)

Representatives from Habanos s.a. also pointed out that “for maintaining the coherence with the international leadership of said brand, the Cuban Maduro wrapper used to dress these productions is five years aged. Thus, -official sources added- the Cuban Maduro Wrapper will have an extra ageing adding more uniqueness to this product.”

Limited Editions

Habanos will market three new products in the 2007 Limited Editions. The brands chosen are Romeo and Julieta, Hoyo de Monterrey and Trinidad which will be carrying on the traditional two-year ageing not only for the wrapper (as of today) but for the filler and binder leaves as well. These ageing features will be incorporated to all Limited Edition releases from now on.

2007 new products will be premiered at the 9th Edition of the Habanos Festival, to be held in Havana, Cuba next February.

EBH 28/01/2005
Havana.- While the Cuban government cracks down on smoking, Habanos S.A. is planning the release for some new sizes and Edición Limitada.